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--- gamemanual:howto_vehiclepricing [2021/11/08 19:30] – [Branch Distribution Window] admin
+++ gamemanual:howto_vehiclepricing [2021/11/09 11:05] – [Branch Distribution Window] admin
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+Instead, you should use the Material costs as the basis for pricing your vehicle and verify against the Wealth Demographics report to maximize the number of revenues you'll receive. With low-volume designs, you'll typically want to sell them at 100% of the material costs or higher. For high-volume models, values around 30-50% work well. After running a turn, you will need to adjust prices and try to work out a balance, as we cover on the Supply and Demand page. FIXME In general, you'll want to use the Manufacturing and Total Unit Costs data as profitability metrics. If you try to increase prices to these levels, you will sell fewer vehicles, which will cause you to make fewer vehicles. If you produce fewer vehicles, these cost metrics increase, leading to a death spiral. Instead, increasing production will cause these values to lower, making your vehicles more profitable.
-FIXME