Marketing Game Mechanics

The Game Mechanics section of the manual details the internal formula used in the game's calculations. This section of the manual uses pseudo-code and may not be 100% the same as the code in the game.

The Game Mechanics part of the manual is mainly designed to be a reference for the frequently asked question, “Why do I get this rating when I do X, Y, Z?!” Usually, this answer involves many different variables, which this section of the manual demonstrates.

The game mechanics section of the manual shows how the sausage gets made. So you really may want to avoid this portion of the manual if you enjoy the game.

Variables

Name	Description	Name	Description
Selected_City_PerCapita	The per capita of the selected city	Selected_City_Population	The population of the selected city
Marketing_Slider_Percentage	This is the marketing slider percentage	Total_City_Marketing_Budget	The total amount of marketing money you're spending in a city
Category_Current_Budget	The budget for a specific marketing category (newspapers, billboards, etc) for the selected city	Category_Max_Budget	This is the maximum budget for a specific category (newspapers, billboards, etc) for the selected city
Employees	This is the number of employees you employ for marketing in the selected city.	Full_Employment	This is the number of marketing employees needed in the selected city to operate at full employment.
Employee_Morale	This is your marketing employee's morale.	Company_Marketing_Skills	This is your company's marketing skills.
Current_Efficiency	This is your current marketing efficiency for the specific category (newspapers, billboards, etc).	SelectedCity_NewspaperEfficency	Selected city's newspaper marketing efficiency
SelectedCity_BillboardsEfficency	Selected city's billboard marketing efficiency	SelectedCity_MagsEfficency	Selected city's magazine marketing efficiency
SelectedCity_SportsEfficency	Selected city's sports marketing efficiency	SelectedCity_EventsEfficency	Selected city's events marketing efficiency
SelectedCity_RadioEfficency	Selected city's radio marketing efficiency	SelectedCity_TVEfficency	Selected city's TV marketing efficiency
SelectedCity_InternetEfficency	Selected city's internet marketing efficiency	SelectedCity_MiscEfficency	Selected city's miscellaneous marketing efficiency
WealthDemoTopRange	This is the upper range of the wealth demographics chart who are interested in purchasing this design. The higher this value is, the more wealthy people interested in buying this vehicle.	Graph_Center	This is the center point of the wealth demographic chart. The lower this value is, the more people who will be interested in purchasing this vehicle.
Vehicle_Type_Wealth_Index	This is the wealth index of the specific vehicle type, see Vehicle Type Importance Ratings for details	MarketingBuyerPoolIndex	This is the marketing's effect on the buyer pool.
ex_1d01p_year99	1.02^(year-1899)

Marketing Budgets

Newspaper = (10+(Selected_City_PerCapita * 0.00001) * ( Selected_City_Population/4)) * Marketing_Slider_Percentage
Billboards =  (10+( Selected_City_PerCapita * 0.0001) * ( Selected_City_Population/10)) * Marketing_Slider_Percentage
Magazines = (10+( Selected_City_PerCapita * 0.000021) * ( Selected_City_Population/4)) * Marketing_Slider_Percentage
Sports =  (10+( Selected_City_PerCapita * 0.00021) * ( Selected_City_Population/5)) * Marketing_Slider_Percentage
Events = (10+( Selected_City_PerCapita * 0.00012) * ( Selected_City_Population/6)) * Marketing_Slider_Percentage
Radio =  (10+( Selected_City_PerCapita * 0.0005) * ( Selected_City_Population/3)) * Marketing_Slider_Percentage
TV =  (10+( Selected_City_PerCapita * 0.002) * ( Selected_City_Population/4)) * Marketing_Slider_Percentage
Internet =  (10+( Selected_City_PerCapita * 0.00002) * ( Selected_City_Population/8)) * Marketing_Slider_Percentage
Miscellaneous =  (10+( Selected_City_PerCapita * 0.0005) * ( Selected_City_Population/3)) * Marketing_Slider_Percentage

Marketing Employees

Max_Employees =  ( Total_City_Marketing_Budget / (10000 *ex_1d01p_year99)) + 3;

Marketing Efficiency Change

Max_Efficiency = ( Category_Current_Budget/Category_Max_Budget ) * ((Employees/Full_Employment) * (Employee_Morale / 100.0))
 
Max_Efficiency = (Max_Efficiency*0.7) + ((Max_Efficiency*0.3)*Company_Marketing_Skills)
 
if( Max_Efficiency > Current_Efficiency * 4)
	Current_Efficiency = Max_Efficiency * 0.25
else if( Max_Efficiency > Current_Efficiency * 2)
	Current_Efficiency = Current_Efficiency + 0.05
else if( Max_Efficiency > Current_Efficiency)
	Current_Efficiency = Current_Efficiency + 0.02
else if( Max_Efficiency < Current_Efficiency )
	Current_Efficiency = Max_Efficiency

Sales Effect

SelectedCity_MarketingValue = (SelectedCity_NewspaperEfficency + 
	SelectedCity_BillboardsEfficency * 1.1 + SelectedCity_MagsEfficency * 1.3 +
	SelectedCity_SportsEfficency * 1.3 + SelectedCity_EventsEfficency * 1.2 + 
	SelectedCity_RadioEfficency * 2 + SelectedCity_TVEfficency * 10 + 
	SelectedCity_InternetEfficency * 5 + SelectedCity_MiscEfficency * 2 ) / 9
 
if(SelectedCity_MarketingValue > 4.5)
	SelectedCity_MarketingValue = 4.5
 
 
//Marketing's Effect On Buyer Rating									
BuyersRating = BuyersRating + (SelectedCity_MarketingValue *
	(2000  + Random Number Between 0 and 100))
 
 
//Marketing Effect on Wealth Demographics								
MarketingWealthIndex = SelectedCity_MarketingValue
 
if(MarketingWealthIndex > 1.5)
		MarketingWealthIndex = 1.5;
 
WealthDemoTopRange = Graph_Center + ((Vehicle_Type_Wealth_Index/3.0)*0.225)+(MarketingWealthIndex*0.15);
 
 
//Marketing's effect on Buyer Pool
MarketingBuyerPoolIndex = SelectedCity_MarketingValue
 
if(MarketingBuyerPoolIndex > 2.5)
	MarketingBuyerPoolIndex = 2.5;

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