gamemanual:gm_marketing
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gamemanual:gm_marketing [2022/04/28 10:44] – [Marketing Employees] admin | gamemanual:gm_marketing [2022/05/05 11:49] (current) – [Variables] admin | ||
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+ | ====== Marketing Game Mechanics ====== | ||
+ | |||
+ | |||
+ | The Game Mechanics section of the manual details the internal formula used in the game's calculations. | ||
+ | |||
+ | The Game Mechanics part of the manual is mainly designed to be a reference for the frequently asked question, "Why do I get this rating when I do X, Y, Z?!" Usually, this answer involves many different variables, which this section of the manual demonstrates. | ||
+ | |||
+ | **The game mechanics section of the manual shows [[https:// | ||
+ | |||
+ | |||
+ | ===== Variables ===== | ||
+ | |||
+ | ^ Name ^ Description ^ ^ Name ^ Description ^ | ||
+ | | **Selected_City_PerCapita** | The per capita of the selected city | | **Selected_City_Population** | The population of the selected city | | ||
+ | | **Marketing_Slider_Percentage** | This is the marketing slider percentage | | **Total_City_Marketing_Budget** | The total amount of marketing money you're spending in a city | | ||
+ | | **Category_Current_Budget** | The budget for a specific marketing category (newspapers, | ||
+ | | **Employees** | This is the number of employees you employ for marketing in the selected city. | | **Full_Employment** | This is the number of marketing employees needed in the selected city to operate at full employment. | | ||
+ | | **Employee_Morale** | This is your marketing employee' | ||
+ | | **Current_Efficiency** | This is your current marketing efficiency for the specific category (newspapers, | ||
+ | | **SelectedCity_BillboardsEfficency** | Selected city's billboard marketing efficiency | | **SelectedCity_MagsEfficency** | Selected city's magazine marketing efficiency | | ||
+ | | **SelectedCity_SportsEfficency** | Selected city's sports marketing efficiency | | **SelectedCity_EventsEfficency** | Selected city's events marketing efficiency | | ||
+ | | **SelectedCity_RadioEfficency** | Selected city's radio marketing efficiency | | **SelectedCity_TVEfficency** | Selected city's TV marketing efficiency | | ||
+ | | **SelectedCity_InternetEfficency** | Selected city's internet marketing efficiency | | **SelectedCity_MiscEfficency** | Selected city's miscellaneous marketing efficiency | | ||
+ | | **WealthDemoTopRange** | This is the upper range of the wealth demographics chart who are interested in purchasing this design. The higher this value is, the more wealthy people interested in buying this vehicle. | | **Graph_Center** | This is the center point of the wealth demographic chart. The lower this value is, the more people who will be interested in purchasing this vehicle. | ||
+ | | **Vehicle_Type_Wealth_Index** | This is the wealth index of the specific vehicle type, see [[http:// | ||
+ | | **ex_1d01p_year99** | 1.02%%^%%(year-1899) | ||
+ | |||
+ | |||
+ | ===== Marketing Budgets ===== | ||
+ | |||
+ | <code cpp> | ||
+ | Newspaper = (10+(Selected_City_PerCapita * 0.00001) * ( Selected_City_Population/ | ||
+ | Billboards = (10+( Selected_City_PerCapita * 0.0001) * ( Selected_City_Population/ | ||
+ | Magazines = (10+( Selected_City_PerCapita * 0.000021) * ( Selected_City_Population/ | ||
+ | Sports = (10+( Selected_City_PerCapita * 0.00021) * ( Selected_City_Population/ | ||
+ | Events = (10+( Selected_City_PerCapita * 0.00012) * ( Selected_City_Population/ | ||
+ | Radio = (10+( Selected_City_PerCapita * 0.0005) * ( Selected_City_Population/ | ||
+ | TV = (10+( Selected_City_PerCapita * 0.002) * ( Selected_City_Population/ | ||
+ | Internet = (10+( Selected_City_PerCapita * 0.00002) * ( Selected_City_Population/ | ||
+ | Miscellaneous = (10+( Selected_City_PerCapita * 0.0005) * ( Selected_City_Population/ | ||
+ | </ | ||
+ | |||
+ | |||
+ | ===== Marketing Employees ===== | ||
+ | |||
+ | <code cpp> | ||
+ | Max_Employees = ( Total_City_Marketing_Budget / (10000 *ex_1d01p_year99)) + 3; | ||
+ | |||
+ | |||
+ | </ | ||
+ | |||
+ | ===== Marketing Efficiency Change ===== | ||
+ | |||
+ | <code cpp> | ||
+ | Max_Efficiency = ( Category_Current_Budget/ | ||
+ | |||
+ | Max_Efficiency = (Max_Efficiency*0.7) + ((Max_Efficiency*0.3)*Company_Marketing_Skills) | ||
+ | |||
+ | if( Max_Efficiency > Current_Efficiency * 4) | ||
+ | Current_Efficiency = Max_Efficiency * 0.25 | ||
+ | else if( Max_Efficiency > Current_Efficiency * 2) | ||
+ | Current_Efficiency = Current_Efficiency + 0.05 | ||
+ | else if( Max_Efficiency > Current_Efficiency) | ||
+ | Current_Efficiency = Current_Efficiency + 0.02 | ||
+ | else if( Max_Efficiency < Current_Efficiency ) | ||
+ | Current_Efficiency = Max_Efficiency | ||
+ | |||
+ | </ | ||
+ | |||
+ | |||
+ | ===== Sales Effect ===== | ||
+ | |||
+ | <code cpp> | ||
+ | SelectedCity_MarketingValue = (SelectedCity_NewspaperEfficency + | ||
+ | SelectedCity_BillboardsEfficency * 1.1 + SelectedCity_MagsEfficency * 1.3 + | ||
+ | SelectedCity_SportsEfficency * 1.3 + SelectedCity_EventsEfficency * 1.2 + | ||
+ | SelectedCity_RadioEfficency * 2 + SelectedCity_TVEfficency * 10 + | ||
+ | SelectedCity_InternetEfficency * 5 + SelectedCity_MiscEfficency * 2 ) / 9 | ||
+ | |||
+ | if(SelectedCity_MarketingValue > 4.5) | ||
+ | SelectedCity_MarketingValue = 4.5 | ||
+ | |||
+ | |||
+ | // | ||
+ | BuyersRating = BuyersRating + (SelectedCity_MarketingValue * | ||
+ | (2000 | ||
+ | |||
+ | |||
+ | //Marketing Effect on Wealth Demographics | ||
+ | MarketingWealthIndex = SelectedCity_MarketingValue | ||
+ | |||
+ | if(MarketingWealthIndex > 1.5) | ||
+ | MarketingWealthIndex = 1.5; | ||
+ | |||
+ | WealthDemoTopRange = Graph_Center + ((Vehicle_Type_Wealth_Index/ | ||
+ | |||
+ | |||
+ | // | ||
+ | MarketingBuyerPoolIndex = SelectedCity_MarketingValue | ||
+ | |||
+ | if(MarketingBuyerPoolIndex > 2.5) | ||
+ | MarketingBuyerPoolIndex = 2.5; | ||
+ | |||
+ | |||
+ | </ | ||
+ | |||