gamemanual:howto_vehiclepricing
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gamemanual:howto_vehiclepricing [2021/11/08 19:30] – [Branch Distribution Window] admin | gamemanual:howto_vehiclepricing [2022/02/15 18:00] (current) – external edit 127.0.0.1 | ||
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+ | === Video Tutorials === | ||
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+ | * [[http:// | ||
+ | * [[http:// | ||
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====== Pricing Your Vehicle ====== | ====== Pricing Your Vehicle ====== | ||
- | Pricing your models is critical to the success of your company. The game provides several costs metrics throughout the branch information windows | + | Pricing your models is critical to the success of your company. The game provides several costs metrics throughout the Branch Distribution window |
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+ | You can find a video covering the Total Unit Costs and Manufacturing Costs on the [[http:// | ||
===== Branch Distribution Window ===== | ===== Branch Distribution Window ===== | ||
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Upon selecting an unsold vehicle from the vehicle list, the game will enter a recommended price into the pricing textbox (#1). The game generates this recommended price with a fixed margin rate over the material costs, and it does not consider any other variables. | Upon selecting an unsold vehicle from the vehicle list, the game will enter a recommended price into the pricing textbox (#1). The game generates this recommended price with a fixed margin rate over the material costs, and it does not consider any other variables. | ||
- | You can open the wealth distribution and buyer rating table report at any time using the chart button (#2). This report will generate based on sell price values entered into the sales textbox (#1). We highly recommended that you learn how to use this report. And you should use it when setting the price and sales expectations of your vehicle. | + | You can open the [[gamemanual: |
On the right column are metrics about the selected model. The topmost entry pertains to costs is the " | On the right column are metrics about the selected model. The topmost entry pertains to costs is the " | ||
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Manufacturing Costs (#5) consist of the Material Costs plus expenses associated with the manufacturing of the model. The value includes fixed labor and factory costs. The more vehicles you produce, the less effect fixed costs will have per unit, thus driving down this value. | Manufacturing Costs (#5) consist of the Material Costs plus expenses associated with the manufacturing of the model. The value includes fixed labor and factory costs. The more vehicles you produce, the less effect fixed costs will have per unit, thus driving down this value. | ||
- | Total Unit Costs (#6) are the Manufacturing Costs plus all other company expenses per unit. This value is any expenses your company occurs, divided by the number of vehicles you produce, added to your Manufacturing Costs. These expenses include all branches, marketing, RnD, racing, construction costs, etc. The more vehicles you produce, the lower these costs will be per unit. | + | Total Unit Costs (#6) are the Manufacturing Costs plus all other company expenses per unit. This value is any expenses your company occurs, divided by the number of vehicles you produce, added to your Manufacturing Costs. These expenses include all branches, marketing, RnD, racing, construction costs, etc. The more vehicles you produce, the lower these costs will be per unit. See the [[gamemanual: |
The Manufacturing Costs and Total Unit Costs will fluctuate based on company expenditures and the number of vehicles you produce. We highly recommend that you DO NOT raise your price to these numbers. If you raise your prices, you will cause less demand. When there is less demand, you will produce fewer vehicles, and that will cause these two metrics to increase. Instead, look for ways to lower these metrics by either reducing expenses or increasing production. | The Manufacturing Costs and Total Unit Costs will fluctuate based on company expenditures and the number of vehicles you produce. We highly recommend that you DO NOT raise your price to these numbers. If you raise your prices, you will cause less demand. When there is less demand, you will produce fewer vehicles, and that will cause these two metrics to increase. Instead, look for ways to lower these metrics by either reducing expenses or increasing production. | ||
- | + | Instead, you should use the Material costs as the basis for pricing your vehicle and verify against the Wealth Demographics report to maximize the number of revenues you'll receive. With low-volume designs, you'll typically want to sell them at 100% of the material costs or higher. For high-volume models, values around 30-50% work well. After running a turn, you will need to adjust prices and try to work out a balance, as we cover on the [[gamemanual: | |
- | FIXME | + | |
gamemanual/howto_vehiclepricing.txt · Last modified: 2022/02/15 18:00 by 127.0.0.1