When pricing your vehicle, the game provides many different price metrics. We cover these briefly in the World Map GUI page. This page will cover how to properly use these metrics, and the common pitfalls players find themselves running into when they use them.

Material costs are the cost of materials and supplies for one vehicle unit. It only accounts for the material costs of one unit and nothing else. Any price below the material cost is guaranteed to lose you money, as this cost is known and fixed.

The manufacturing costs take into account one unit’s portion of factory costs and the material costs of that unit.

What does that mean? Say your factories' non-material related costs are $1,000,000.

You use 50% of your production capacity to produce this vehicle model. You produced 1000 units of that model. 50% of $1,000,000 is $500,000. And $500,000 divided by 1000 units equals $500 per unit.

Therefore, the Manufacturing Costs are the Material Costs + $500 in this particular example.

Total Unit Costs uses the variables that make up Manufacturing Costs, and it includes a single unit's portion of ALL other company expenses.

For example, you’re building a new factory at the cost of $750,000 a month. Your branches cost $500,000 a month. Your labor costs another $620,000 per month, and you’re spending another $130,000 on marketing, racing, research, etc. In total, your non-manufacturing-related expenses are $2,000,000 per month. If you're building 5,000 total vehicles of all models per month, company costs per unit are $400. We add this number to the manufacturing costs, and that is your total unit costs.