While you probably already know how to design a vehicle in the game, there are some things you can do to optimize your design for maximum sales or ratings to costs.

The first step in the process is knowing yourself. What is your goal? What kind of company do you want to make? Are you trying to become the best-selling company in the world? Are you trying to make a sports car company? Do you want to make the crème de la crème? Or do you want to do it all?

Knowing what you're trying to do is very important before you start doing it. Most of the information on this page applies to making a best-selling, highly profitable vehicle design. However, you might find some of this information useful if you're trying to make a profitable niche vehicle.

Knowing the market is critical to making a successful vehicle, especially if you're trying to make a best-selling or extremely profitable design. If your aiming to build high-end niche vehicles, what the market wants is less important than designing a great model.

The first thing you need to do is know where you're going to sell your vehicle and some information about that market. The two most important pieces of information are the population and the per capita. You can get both of these data points using the city information window. Or using the district information window if you are selling to a broader area.

The population almost directly corresponds to the number of people interested in buying a vehicle. More people in a city means that there will be more potential customers in that city. There are additional factors that affect potential customers, but the population value is a great indicator.

Per capita, on the other hand, is the average income for the population of the city. The more wealthy a city is, the higher the purchasing power of the population. That translates into greater sales or higher amounts you can charge.

While you can't see it without creating a vehicle, the wealth demographics chart shows the distribution of buyers based on income. See the included picture.

Nearly the entire purchasing population falls within 5 times the per capita. And the majority of the population is willing to spend less than the per capita income on a new vehicle.

If you're looking to design a popular vehicle, you'll need to do is check the Vehicle Body and Fuel Type Popularity tables. You can find more information about this report on the reports page.

Looking at each region you're interested in selling the vehicle, click the column headers to order the vehicle types. You're looking for vehicle types that are popular in every region. Normally, this is phaetons in early game years and sedans all the time. Some regions may prefer Hatchbacks, Crossovers, and SUVs, especially in the later game years.

When it comes to fuel types, you'll typically want to use Gasoline for a best-selling vehicle. Be sure to check that any fuel type you use has at least a few percentage points in popularity. Otherwise, you won't sell any.